CHANGEMENT D'IDENTITÉ ET
CRÉATION DU SITE INTERNET
Definition of a new identity for the Cognac printing company, regrouping its 3 brands: Atelier Graphique du Cognaçais, Atelier de l'Etiquette and Imprimerie Moreau: "Printers in Cognac".
Creation and development of the company's website around a simple positioning: "a printing company on your scale for customers on a human scale".
O-I LAUNCH PARTY : EXPRESSIONS
O-I is now one of the world's leading manufacturers of glass packaging. The company differentiates itself from its main competitors by a strong integration of design in its offer and a permanent search for innovation, both in products and processes. As part of this search for innovation, O-I launched O-I: EXPRESSIONS, a new service combining packaging and agile marketing techniques. L'Assemblage organized an exclusive evening in Cognac for O-I, focusing on personalization, to present O-I: EXPRESSIONS to spirits professionals. Designers, sociologists, agencies and producers took part in various round tables to share their views on this highly topical issue.
LAUNCH OF COGNAC MONTROSE RESERVE
Martin Bouygues, owner of Château Montrose, decided to expand into cognac and, prior to the acquisition of the Domaine de La Métairie, launched an exclusive cognac, Montrose Réserve. He called on L'Assemblage to accompany him in his first steps in the land of cognac: choice of positioning, development of the label and the box and creation of a luxury booklet presenting this unique cognac.
BRAND CREATION AND LAUNCH
Jules Gautret created his cognac house in 1847 at the age of 21, barely of age. He thus became one of the youngest cellar masters in the region. This precocity illustrates a very strong personality, characterized by audacity, discovery and a spirit of adventure. Initially alone and without employees, he had to learn all the facets of the business to meet the demands of his customers. Les Exclusifs de Jules Gautret take up the philosophy of their founder: they illustrate the audacity and mastery that Jules Gautret showed in the beginning of this beautiful adventure and throughout his life, his thirst for discovery, his spirit of adventure. The Les Exclusifs de Jules Gautret range is composed of 3 cognacs (VS, VSOP and XO) as well as 3 pineaux (white, rosé and very old)..
REPOSITIONNING AND LAUNCH
After successfully repackaging its iconic Très Kors, the House of Bache-Gabrielsen decided to tackle its no less famous VSOP. With the help of L'Assemblage, the concept was first considered before reworking the content and the container. The result is this superb VSOP Triple Cask, the particularity of which is to offer a third passage in French oak barrels once the blending is complete. This additional process gives the VSOP a unique roundness and delicacy.
DistillationS by Bache Gabrielsen, the company's new range dedicated to spirits other than cognac, was officially launched at Vinexpo. The House had already given a new dimension to Cognac with the creation of "AMERICAN OAK", the first Cognac ever aged in American oak barrels. These same barrels, which had already contained the Bache-Gabrielsen AMERICAN OAK cognac, were used to age WHISKY American Oak, the first product in the DistillationS range. This launch is a perfect illustration of the company's desire to move forward with its new signature "revealing spirits".
CREATION AND LAUNCH OF RANGE
• Wines of France Rouge, Blanc et Rosé - Côtes de Gascogne Moelleux
• Creation of a new range of wine
REPOSITIONING AND REPACKAGING
For Les Bruleries Modernes, L'Assemblage is rethinking the positioning of an old whisky brand and taking it into new, offbeat territory. Thus was born the new Excellency Club, Its universe is both a whisky with a finish in cognac barrels that brings a real plus to the product, as well as the offbeat side of the gorilla, that touch of non-conformism that characterizes the spirit of Brûleries Modernes. An old story tells that a Gentleman's Club across the Channel had a gorilla as a mascot, to symbolize their originality.
NEW PRODUCT LAUNCH
Gin Hold Up is the result of a collaboration between the know-how of a distiller and the imagination of a writer who loves crime novels. The result is a perfect cocktail of precision, inspiration and passion. Hold Up is an artisanal gin distilled in the Cognac region. Its unique recipe brings out the quintessence of carefully selected botanicals, including tonka bean, aniseed and coriander. The complex and very aromatic set will please gin lovers, whether it is simply accompanied by a tonic, in Negroni or any other cocktail of which it will be a more than convincing base. So, ready for the heist of the century?
CREATION OF PRIVATE COGNAC CASK
The House of Bache Gabrielsen opens its know-how to spirits lovers: spiritlovers can now acquire their own cognac cask! Participate in the creation of a cognac, choose your eaux-de-vie with a Cellar Master, follow their aging? Bache Gabrielsen is launching a new offer to acquire one's own Cognac cask, personalized with the cellar master. A first in the history of Cognac; a daring gamble by the house that continues to innovate in the service of sharing and transmission. By launching the PRIVATE cognac CASK, Bache-Gabrielsen is opening the doors to a world traditionally reserved for the Cellar Master. The connoisseur, as well as the less initiated, can now offer their own cask! A unique offer that allows to share a craft know-how beyond its borders and a circle of experts.
LAUNCH OF THE WEBSITE
Assisted by L'Assemblage, the Vinet-Delpech distillery has created "Les Brûleries Modernes", an entity dedicated to the marketing of the group's own brands. In a portfolio consisting of a cognac, a pineau, an armagnac, a brandy and a whisky, Les Bruleries Modernes is launching a new gin, Hold Up. In order to highlight this new range, Les Bruleries Modernes is unveiling a new showcase site presenting all its products and brands.
LAUNCH OF THE FIRST AQUAVIT MADE IN COGNAC
Aquavit is the Scandinavian spirit par excellence. Drawing on its Norwegian roots and know-how acquired in cognac for over 100 years, Bache-Gabrielsen is launching the first Aquavit to be made in Cognac. This achievement is the result of a collaboration between Bache-Gabrielsen (house founded in 1905), and the micro-distillery Audemus Spirits (created in 2013 in Cognac). This Aquavit is a blend of two spirits. The first, in which several botanicals such as caraway have been macerated, is distilled in a traditional Charentais still. The second one is distilled under vacuum and at low pressure, in a glass still, allowing to extract in fineness the aromas of the angelica. DistillationS Aquavit exists in two versions: a white version and a version aged in French oak barrels that have previously contained Bache Gabrielsen cognac.
Distillerie Tessendier completes its product portfolio with the arrival of a Caribbean rum. The three selected batches have been distilled and aged in three different terroirs (Jamaica, Trinidad and Barbados), blended in Charente and matured in cognac barrels by Jérome Tessendier, cellar master. Named Saison because of the 4 stages of its elaboration, this rum without added sugar is bottled at 42%.
"It is a new cream liqueur (17°) made in France which has arrived on the market. Produced by the Tiffon company - run by the Braastad family, heirs to the founder - this blend of Petite Champagne cognac (56%) and cream can be drunk before or after a meal, chilled or at room temperature. Launched in early May, By Braastad is available in Scandinavia and at boutique Tiffon." VSNews - June 2017
NEW INTERNATIONAL CAMPAIGN
L'Assemblage has teamed up with Bordeaux-based agency Taylor & Yandell to redefine the positioning of the famous Sir Edward's whisky brand and produce its new advertising campaign: WITH SIR EDWARD'S FINEST SCOTCH WHISKY, NEVER HAS THE AUTHENTIC TASTE OF SCOTLAND BEEN SO SATISFYING. This campaign will be used in France and abroad, and will be available on all types of media: magazines, 4x3 and especially digital.
LAUNCH OF PRIMO CONNECT
Supporting Bouchages Delage in the development of the first connected cork, Primo Connect: reflections, brainstorming, workshops, communication plan and official launch during an exceptional day around connected packaging, Primo Event.
COLLABORATION WITH ARVIN
A. de Fussigny and Arvin collaborate to create a unique gold signet ring containing a 1970 vintage Petite Champagne cognac. As part of its ongoing quest for innovation and excellence, the House of A. de Fussigny sought to combine two worlds of luxury and decided to combine the best of jewelry with the best of spirits. It therefore turned to the house of Arvin, which has developed a unique technique allowing the encapsulation of great wines and spirits in a pearl that will then adorn precious jewels made to measure by Carl Jolibert, a renowned sapper for over 20 years. The Arvin signet ring for A. de Fussigny will be produced in only 10 pieces and will be available on request from the House of A. de Fussigny.
ORGANIZING THE SMC EVENTS
Dans le cadre de son déploiement, le SMC décide d'organiser une série de soirées pour ses membres, l'ensemble des maisons de Cognac. 4 conférences-soirées ont déjà été organisées par L'Assemblage:
As part of its deployment, the SMC decided to organize a series of evening events for its members, all the Cognac houses. 4 conference-evenings have already been organized by L'Assemblage: 1/ Digital theme at Rémy Martin: an evening in 3 parts around an exceptional conference given by Terry von Bibra, Managing Director of Alibaba Europe.
2/ Wood theme at Meukow and Ferrand: a "tree to glass" concept that will conclude with an impressive hunting horn concert by the ONF (French National Forestry Commission)!
3/ Vineyard theme at Hine, Delamain, Dobbé and Deau
4/ Market Access theme, again at Rémy Martin
"Is there a cognac house more attached to tradition than Château Montifaud? Laurent Vallet and his wife Elodie, winegrowers and distillers at heart, created a surprise at Vinexpo with the launch of Osmoz distilled gin, entirely made and distilled from grapes. For the two references of the range - Osmoz Classic and Osmoz Citrus - they have married the unavoidable juniper with a selection of six characteristic flavors from their cognac collection: lime, apple, licorice, apricot, almond and clove. A diversification as the Spirits Valley likes them." VSNews
Legends often begin with love stories. Legend 1863 tells the story of an English gentleman, Anthony Hardy, who became French because of his passion for a region and a product, cognac. Legend 1863 is the tribute of the House of Hardy to this entrepreneur for whom the rooster, emblem of France, was a symbol of conquest. A fascinating and complex project that required the creation of a bottle specifically for this product.
Source Vodka takes its name from its spring water, a demineralized water from the Gensac-La-Pallue chasm, in the heart of the Grande Champagne region of Cognac. Its perfect purity allows the Cellar Master of H. Mounier to elaborate the "small waters" which, once assembled with French wheat and wine surfin, will be at the origin of the quality of the Source Vodka. This 100% French vodka is therefore the meeting of water, wheat, grapes, the know-how of the Cellar Master and more than 500 years of history in Charente. Its little brother, Source Gin, is 100% French, distilled 5 times, with an impactful design thanks to the tree of life revisited in blue.
• Creation of a range of 3 pineaux: Classic, Superior and Supreme
• Development of packaging
• Creation of 2 boxes
• Blending of over one hundred years old armagnacs
• Samalens House, HWS group
• Creation of the whole box
• Accompanying booklet