FOR DEVELOPMENT OF wine & spirits

The heart of L’Assemblage is its experts. Thanks to this expertise, L’Assemblage assists its clients in all phases of their development.

Today there are 6 of them and we present them to you here.



Discover the video presentation of L’Assemblage’s experts:


François Drounau // Marketing – Communication

  • Cognac native
  • Holder of a Master’s Degree in International Wine and Spirits Business from Burgundy School of Business
  • 20 years in marketing and business development in the wine and spirits sector
  • Multi-national experience: France, Spain, USA, Argentina, Mexico, Russia…
  • Multi-category experience: spirits (cognac, whisky, gin, tequila…) and wine (French, old world, new world)
  • Multi-dimensional experience: SMEs, consortiums, multi-nationals

Cecile Bagot // Lean Transformation

  • Dual MS degree in engineering and agrifood
  • 20+ years of operational experience in Lean, organizational change, quality and supply chain in the wine, spirits and luxury packaging industries
  • Certified Black Belt “6 Sigma Expert
  • Certified ICA Food Quality and Safety Auditor
  • Industrial project management, diagnosis and implementation of factories, information systems and B2B
  • Expert in change management
  • Individual and executive coaching
  • International and multicultural experience (Europe, USA, Asia)

Guillaume Chaput // Human Resources

  • Master’s degree in Human Resources Management from the IGS-RH in Lyon
  •  15+ years as HR supporting executives and operational managers
  • Extensive experience in the wine and spirits industry: multinational, head office, distribution subsidiary, manufacturing
  • HR expertise in the fields of HR strategy, labor relations, labor law and HR development
  • DiSC certified
  • Member of ANDRH (National Association of Human Resources Directors)

Marion Martinez // Corporate Social Responsibility (CSR)

  • MBA in CSR, sustainable development, and environmental management from Excelia La Rochelle
  • Master’s in digital communication and web marketing from ISCPA Lyon
  • Professional certification in training animation techniques for executives
  • Former LUCIE and EcoVadis consultant
  • Associate at Time for the Planet
  • LUCIE label certified

Frédéric Partaix // Digital Marketing 

  • Member of vintner family in the SW France (AOC Madiran)
  • Bachelor’s from ICN Artem – Nancy/Metz
  • Master’s in International Trade of Wine and Spirits (ESC Dijon)
  • 20 years’ experience: international wine trade, strategic marketing, trade-marketing, digital marketing
  • 2020: digital marketing & digital strategy certification (Naïas Formation – Paris). Valedictorian

Samuel Venezia // Financing

  • Master’s in Banking Finance Insurance – IUP of Nantes in 2001 and certification from Technical Institute of Banking in 2008
  • 20 years experience in the banking field:
    • Professional Account Manager
    • Business Manager SME
    • Private Banker
  • Expertise in the study of financing to small and medium businesses
  • Independent financing broker backed by the EMPRUNTIS brand