Digital communication for Wine & Spirits

marketing et communication digital

Since 2014, our wine and spirits digital communication agency has been assisting wine producers and spirits houses in the development of their digital marketing strategy and the implementation of their online communication actions.

Frédéric Partaix, the agency’s digital marketing expert, has over 15 years of experience in marketing and digital marketing in the wine and spirits industry.

His experience in digital marketing has been certified since 2020 by one of the top 10 professional trainings in France (Naïas Formation, Paris).

He also relies on the technical and graphic expertise of talents evolving in sectors of activity at the forefront of these digital themes (cosmetics, perfumes, fashion…). In particular, our partner Data Scientists Marketing, expert in e-commerce and data with an ROI policy.

We can also count on the exclusive partnership in the spirits sector between L’Assemblage and the start-up MyBalthazar, a specialist in measuring the performance of your social networks.

Depending on your needs, we will determine together a time-budget with which we will accompany you.

Frédéric can work with you both externally, as a consultant, and internally, at your disposal, as if he were a full-fledged member of your team.

Digital marketing strategy

  • Audit of the existing levers
  • Content Marketing Strategy
  • Social Media Strategy
  • Paid Media Strategy
  • Development of annual and multi-year plans
  • Implementation of tracking and reporting tools

Web Sites / e-commerce

  • General audit (universe, levers, competition)
  • SEO and UX audit
  • Conversion improvement strategy
  • Coordination of the implementation
  • Shopify, Prestashop, Wix expertise

Social Networks

  • Natural and paid strategy (FB, IG, LK, TW)
  • Editorial calendar
  • Community Management
  • Performance measurement (exclusive partnership with MyBalthazar)


  • Data verification
  • Database segmentation
  • Creation of templates
  • Marketing Automation
  • Mailchimp, Sendinblue, Klaviyo expertise


  • Start-ups
  • Open innovation
  • Trends